The parent economy lives here
Parently is the operating system for the parent economy. Free for parents, paid by the businesses that serve them.
The communication chaos is real
More than 85% of children participate in extracurriculars across AU, USA, and UK. Most do three or more. Communications run on a blend of channels, each involving manual intervention, often integrating with nothing. It is a modern parent nightmare.
• UK children average 3 activities a week
• 55.4% of US children 6–17 play organised sport
• 27.3M US children participate in organised sport
• 57% of UK parents report out-of-school sport participation
• 45% of schools send 10+ messages a week to parents
• 62% of AU parents feel overwhelmed by school comms
• 41% of AU parents have missed a critical update
• 67% of AU parents want one unified app
No existing platform serves the community, social, and ancillary layer of parent life. WhatsApp has filled the gap because nothing else has. Parently is the first platform built for it.
There is no single competitor, just fragments
Each tool solves one piece. Parently brings every fragment in.
One platform, connected
Manage the overwhelm of disconnected communications, and stay on track
connected
Parents get value day one. Businesses come because that’s where the parents are. The network compounds
The perfect conditions for disruption have arrived
Schools have Compass. Sport has TeamApp. Payments has Stripe. The community, social, and ancillary layer of parent life has nothing purpose-built. Parents have been left to coordinate it themselves.
Most school-age children participate in extracurriculars, and most do more than one. Group chats per family climb every term. Mental load is now a recognised public health concept, not a soft complaint.
WhatsApp groups, second calendars, partner texts, sticky notes, spreadsheets. Every patch parents apply is a signal of unmet demand. The category is forming itself, with or without a platform.
Voice input, screenshot capture, email forwarding, AI classification. Parently does not need every school, club, or chat group to integrate. The parent forwards, speaks, snaps, and the platform structures the rest. Five years ago this was not possible.
Compass acquired Clipboard at ~10x in January 2026 for the extracurricular sliver of the parent stack. Smart capital is recognising the category. The integration layer above it is unbuilt.
The need is wide open. The capability is here. The connective layer for parent life is being built. Parently is the answer.
What Parently does, on both sides
Parents get an AI-structured family OS. Businesses get payments, comms, and a built-in audience. One platform. Two sides. Bookings, payments, and messages flow between them.
An AI-structured family OS
Be found, grow locally, run everything in one place
The product is built, the GTM engine is the moat
MVP1 launches 30 June 2026. Channel partners, an SDR agent, and an incentivised parent network compound across every phase. Voice agent and a native parent LLM are the next product moats.
Launch & activate
- Parent app live: iOS, Android, Web
- Calendar, events, payments, groups, enrolments
- AI assistant, voice (light), screenshot capture
- SDR agent sweeping all school websites
- First channel partners signing
- ISO 27001 & GDPR compliance in train
AI Life Admin assistant
- Advanced AI voice agent, anticipates needs
- PR campaign + marketing activation
- Channel partner network scaling B2B supply
- Parent referral economy live, paying on B2B signups
- SOC 2 commencement (months 4–6)
- USA business activation underway
Parent LLM & recommendations
- Proprietary parent LLM, two-sided ecosystem data
- Business mobile app (iOS, Android)
- Bespoke packages: parties, holidays, family travel
- Marketplace + ads platform live
- USA scaling, UAE / Saudi conversations maturing
The data moat
- Native LLM for parenting, signals no one else has
- Recommendation + cohort intelligence APIs for enterprise
- Predictive enrolment, churn, demand models
- Compounding two-sided dataset, widening the moat monthly
- Multi-market scaling, UK on the horizon
- Series A position with proven LTV
$10B addressable in 3 markets, $5–8M to capture in 3 years
Built bottom-up from real businesses, real subscription tiers, and real transaction volumes.
Six revenue lines from Day One, parents stay free
There are many levers for success that can be exploited, and more possibilities than we can imagine.
3-month $25 intro plus setup.
Volume tiers on every payment through the platform. Scales with the network: more businesses → more transactions → more commission.
Commission on physical goods sold through the platform: uniforms, kit, fundraising merch. Each business can set up a store within Parently to sell their products.
Lower commission than Eventbrite, TryBooking, GroupTogether.
$5–25 per month. Paid placement and boost bundles for businesses.
De-identified category data, sold to brands and researchers as benchmarks and trend reports.
Australia full ops launching now, USA Months 6–12
Trademarks filed AU, USA, UK. MVP launching now.
- Compass · native integration discussion, ~4K schools*
- Simon-PAM · native integration discussion, ~1.6K school apps*
- Community kindergartens · 25 locations, ~100 children each*
- Daycare centres · multi-centre rollout in pipeline*
- Football clubs · founder-opened discussions*
- Tutors · pipeline of independents and academies*
- SDR Agent · in build, automating extracurricular outreach
- Saudi Life Unpacked · podcast activation in Saudi*
Sarah Balmer, lives the problem
Second-time founder. Three-continent operator. Five-pivot strategist.
AI Strategist, Creator & Trainer, Speaker. 25 years+ helping businesses navigate through digital change.
- Three different drop-offs: daycare, kindergarten, school
- Lives the problem every single day
- Built Parently to solve it
- AI Toolkit, AI Training, Ask Sarah, Fresh Stack
- Digital products helping businesses adopt AI that works
- Priority AI, Rankco.ai, ProLinks
- Traditional digital agency
- Multi-million revenue, 16-person team
- 12 years bootstrapped
- Five pivots into AI Economy 2026
- 180,000 merchant visits
- Ran Shop Small
- Subsequently JAPA brand custodian
- Scaled the volume-tier model
- D2C plus wholesale across AU, UK, USA
- 400 US doors with national distribution
- Country-wide publicity
- Pre-Tinder two-sided marketplace
- 2,000 users onboarded
- Meta platform shifts forced shutdown
$1.2M USD Pre-Seed, 18 months runway
SAFE. $12M USD cap. 15% discount.
-
Marketing & Sales50%
-
Team + Founder15%
-
Product12.5%
-
Ops + Infra + Security22.5%
$1.2M USD across five categories
18 months of runway. Product already built by founder. Pre-seed, angel-led.
- ✓100+ businesses onboarded, 5,000–10,000 parents active
- ✓Proactive AI assistant live in market
- ✓ISO 27001 & GDPR compliance achieved, pen testing done
- ✓Revenue from B2B directory + payments platform
- ✓USA business activation underway by Month 6
Parents are asking for this
Two LinkedIn posts. Over 11,600 impressions, multiple comments validating the concept. That was just LinkedIn. On Meta, the sentiment was the same.
Three plays, one playbook
Direct partners and open APIs in parallel from Day 1. Families compound the network. The flywheel turns.
Businesses that serve school families
Sign the providers parents already use, and connect to every system they already pay for. Two tracks running in parallel.
Parent referral & network flywheel
Businesses bring families. Families refer more businesses. Each new business onboards another 30–200 families. Each new family pulls in their own providers. The supply and demand sides grow each other.
Vertical-by-vertical scale
Land lighthouse brands in each vertical: sport, dance, music, tutoring, OSHC, kindergartens. Each lighthouse pulls in adjacent operators. US sales lead scales founder-opened pipeline from Month 6.
The category has exit precedent
Each row solves one fragment. Parently is positioned for the connective layer.
ACV & SOM - AUD/USD
Revenue model assumptions with dual-currency reference.
| Component | Assumption | USD | AUD |
|---|---|---|---|
| Subscription | Blended ~$50/mo | ~$600/yr | ~A$828/yr |
| Commission | 5% of avg GMV | ~$3,500/yr | ~A$4,830/yr |
| Avg GMV/business | Annual GMV | $70,000 | A$96,600 |
| Add-ons | Ads, ticketing, merch | ~$200/yr | ~A$276/yr |
| Steady-State ACV | Total per business | $4,300/yr | A$5,934/yr |
| Component | Y1 Assumption | USD | AUD |
|---|---|---|---|
| Subscription | Entry tier ~$33/mo | ~$400/yr | ~A$552/yr |
| Commission | 5% of ~$25K GMV | ~$1,250/yr | ~A$1,725/yr |
| Add-ons | Limited Y1 uptake | ~$150/yr | ~A$207/yr |
| Year-1 Entry ACV | Ramp-up period | ~$1,800/yr | ~A$2,484/yr |
| Metric | Quantity | USD | AUD | Notes |
|---|---|---|---|---|
| Target Businesses | 1,000 | - | - | 0.12% of ~833K SAM |
| Ramped ACV (Y3) | Per business | $4,300 | A$5,934 | $1,800 → $4,300 ramp |
| Core ARR | 1,000 × ACV | ~$4.3M | ~A$5.9M | Sub + Commission |
| Add-on Revenue | Variable | ~$1–3M | ~A$1.4–4.1M | Ads, ticketing, merch |
| Total SOM (Y3) | Range | $5–8M | A$6.9–11M | Conservative estimate |
The $600/yr subscription implies a blended average of ~$50/mo, weighted toward lower tiers. Network flywheel effects above 500 businesses are not modelled. Penetration of 0.12% assumes a SAM of ~833,000 addressable businesses across AU and USA.
Cap is anchored to market
AI-native vertical SaaS at pre-seed. Current 2025–2026 benchmarks.
Pre-seed median caps, 2025
AI-native premium
- 20% below Carta median ($15M) for $1M–$2.5M raises
- AI-native premium implicit, not fully claimed
- Leaves clean Series A markup headroom at $25–35M
Two pathways, same platform
From fragmented chaos to one connected experience, for both sides.
Experience Parently
Two sides. One platform. See how it works for parents and businesses.
